Are you wasting money on Yellow Page advertising? Switch to Google Local Business Listing - it's far more effective, and, it's FREE.
Stop and think a minute, in spite of what the Yellow Page Sales Rep. (They are good salespersons, aren't they?) said, how often do you think someone with a computer opens the phone book to the yellow pages? Rarely, if ever. And, when's the last time you got a call you could trace back to yellow page advertising? No, today just about everyone goes to the computer to find nearby businesses.
If you are not using Google Local Business Center, you should be!
Check it out - it's FREE, you can edit your listing yourself any time you want to, you can even offer specials, show photos, and you can even login and see how many people have viewed your listing, what they were looking for, and where they came from in your area. And you get listed on the local Google map so people can see where you are, and even get directions to find you. Great marketing tool and perhaps the best marketing value a small business will ever find.
Yellow Page ad or Google Local Business Center - No Brainer. Stop wasting money and get with Google!
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1 comment:
Hi Dick,
I cannot agree with you more. The traditional yellow pages are no longer effective and the local business is wasting their money on a book that is more like a doorstop now-a-days. Everything is moving towards the digital space and Local Business Listings are the new yellow pages.
The local business listings show up on search results and on mobile searches. The local business can submit their photos, videos, coupons, events and much more to these local business listings.
What we are seeing now is only the beginning, these local listings will evolve and mature over the next couple of years.
Thanks for posting.
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