I've been venturing a little off my usual small business coaching role to respond to questions about internet marketing and multi-level-marketing. What I'm wondering is how can you even estimate market saturation point when it comes to multi-level-marketing?
It seems that the people who enter first (after the bugs are worked out of the program) have the best chance of success ? but as the width and depth of downlines grow there is some point where the market becomes saturated and newcomers have little or no chance for success. As far as I've been able to tell, no one other than the organizers know how many people are really involved, or how much product or service is really being sold.
And, while I suppose it varies greatly by the product or service involved, has anyone had any experience in measuring or estimating saturation point ?
Another thing that bothers me is determining if the program really sells product to actual consumers, or is the program really about selling - and making money off - distributorships or new members to the program.
My research goes on, but if someone can help or offer some thoughts on the subject, please chime in. Respond here or to my website; www.smallbusinessyesyoucan.com (use the "contact me page), or if you prefer a private Email; smallbusiness@tampabay.rr.com
Thought of the day; "Jump for Joy - It's good exercise!"
Have a good one,
Dick B.
Thursday, January 15, 2009
Tuesday, January 6, 2009
NEW YEAR'S RESOLUTIONS - at this time of year many of us have set new goals and objectives for 2009. Some may be achieved, some will be forgotten (maybe already?) and die before many days pass in this new year. Making resolutions and setting goals and objectives is important. It has been said that a person without goals is like a ship without a rudder, and that person will drift with the winds and tide of life and wind up at a destination probably not of their choosing, while the person with a goal will sail straight to their destination of choice.
One of the basics I learned long long ago while studying management applies to goal setting. "If you can't measure it, you can't manage it".
I would urge you to take a hard look at the goals and objectives you have set for yourself, and make sure they pass the basic test - ARE YOUR GOALS SPECIFIC AND MEASURABLE? Is the goal specific? It is not enough to say "I'm going to increase my income" or "I'm going to lose weight". These are not specific enough. By how much will you increase your income? How much weight will you lose? How will you measure the result? How often will you measure?
Your goals should be BIG. Big enough the challenge you, and big enough to inspire you. But, having said that, here are two lessons this goal oriented person has had to learn the hard way:
1. Break that BIG goal down into a series of smaller goals which can be achieved in a reasonable length of time. Without a meaningful result in a reasonable period, you will find it hard to maintain the drive and focus needed to stay the course. Make sure you prioritize these sub-goals so that you work steadily towards the bigger goal.
2. Reward yourself every time you achieve one of the smaller goals. You need to recognize your accomplishment and reward yourself for your achievement in order to maintain the momentum and enthusiasm needed to work steadily towards the bigger end goal.
Remember "If you can't measure it, you can't manage it". Be a Manager. Manage your life !
PS If one of your goals for 2009 is starting your own small business, check my website - www.smallbusinessyesyoucan.com - for some help.
One of the basics I learned long long ago while studying management applies to goal setting. "If you can't measure it, you can't manage it".
I would urge you to take a hard look at the goals and objectives you have set for yourself, and make sure they pass the basic test - ARE YOUR GOALS SPECIFIC AND MEASURABLE? Is the goal specific? It is not enough to say "I'm going to increase my income" or "I'm going to lose weight". These are not specific enough. By how much will you increase your income? How much weight will you lose? How will you measure the result? How often will you measure?
Your goals should be BIG. Big enough the challenge you, and big enough to inspire you. But, having said that, here are two lessons this goal oriented person has had to learn the hard way:
1. Break that BIG goal down into a series of smaller goals which can be achieved in a reasonable length of time. Without a meaningful result in a reasonable period, you will find it hard to maintain the drive and focus needed to stay the course. Make sure you prioritize these sub-goals so that you work steadily towards the bigger goal.
2. Reward yourself every time you achieve one of the smaller goals. You need to recognize your accomplishment and reward yourself for your achievement in order to maintain the momentum and enthusiasm needed to work steadily towards the bigger end goal.
Remember "If you can't measure it, you can't manage it". Be a Manager. Manage your life !
PS If one of your goals for 2009 is starting your own small business, check my website - www.smallbusinessyesyoucan.com - for some help.
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