Internet Marketing; The Value of Education For Beginners

No more than you would jump into the deep end of the pool if you could not swim, you should not jump into internet marketing if you don't know how.


Yes, I know that you get offers saying things like "Follow my system and have passive income of $xxx.xx per month while you are lounging by the pool" - or some such nonsense, but trust me, for about 95% of us it doesn't work out that way.


Doing business on the internet is little different than doing business out of a retail storefront. One does business in a neighborhood or city - one does business all over the world. Both have to attract customers to their sales site - both have to have good quality and value products to sell at a reasonable (& competitive) price - both have to convert visitors (shoppers) into satisfied buyers. Starting and doing business is just that - business. If you are the right person for the business, and you know how to do that business, you may succeed - if you don't you are likely to fail.


We know the statistics for the retail storefront. Four out of five fail. Yes, 80% of all new small businesses will fail - will never be profitable, and will not last 5 years in business.


Statistic's for internet businesses are much harder to come by, but here are some numbers that are often tossed around; 97% will fail (yes 97%). Fully 50% of people trying to do business on the internet made no profit in the last month, only 6% made over $1,000. profit in the last month and less than 3% made over $10,000. Are you surprised that the top 3% is largely made up of the people that are selling the "can't fail systems" to people like you and me? Don't get me wrong - there are a lot of very successful internet marketers that are making huge amounts of money but, trust me once again, they know what they are doing and the best ways to do it. And, although many of them have enviable lifestyles, most are putting in a lot of working hours.


So here's what I suggest. Even if you plan to use and follow one of the "systems" I think you should learn the basics of doing business on the internet before you jump into this business. Take it from me. I was a successful corporate executive, had three small businesses of my own and had served as a volunteer Small Business Counselor for SCORE before venturing into internet marketing, and my first attempts at doing business on the internet were a total failure. Where would I learn "the basics", you ask? Well I'd suggest you consider the same program I've used - ProfitLance. I have investigated (and in one case tried) programs that were far more expensive but came back to ProfitLance as the best educational value available.


Now to be fair, ProfitLance also has ready made programs you can use to make some money fairly quickly, but the real value is the educational content. It's a complete internet marketing education - lessons, videos, online tools and more.


Bottom line, please get some smarts before you jump in. It will save you a lot of grief and heartache, and maybe your life savings as well. If you like, you can learn more about ProfitLance at my website; http://smallbusinessyesyoucan.com/Featured_Product.html